time.com - Dove's latest campaign asks women to #ChooseBeautiful
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If you were faced with two doors to a shopping center, one labeled “Beautiful” and the other “Average,” which would you walk through?
In its latest inspiration-via-advertising campaign, Dove set up labeled entrances in Shanghai, San Francisco, London, Sao Paulo and Delhi, and filmed the results. Unfortunately, and maybe unsurprisingly, many women chose to slink by unnoticed under the “Average” sign rather than display to the world that they acknowledged their beauty.
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