nytimes.com - Netflix, Amazon and Hulu have suddenly found themselves playing a new role: the establishment.
After years of waging an assault on the traditional television business, these companies now must defend their turf on the battleground of the future, Internet streaming. HBO, Apple, Sony, Dish and other companies that were once challenged by services like Netflix have stormed onto the field in recent weeks, making a splash with new streaming offerings and bold pronouncements on reinventing the way people watch and pay for television.
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