thetimes.co.uk - Both the main party leaders are reverting to type, terrified at the consequences of failing to win over floating voters
Fifteen years ago, the American pollster John Zogby devised a question that he used to get below the surface of voters’ reactions to politicians. “Imagine you live in the land of Oz,” he asked. “The candidates are the Tin Man, who is all brains and no heart, and the Scarecrow who is all heart and no brains. Who would you vote for?”
Using this unconventional measure, he became one of the only pollsters to correctly predict the result of the 2000 US Presidential election.
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