Wednesday, 1 April 2015

Jay-Z's master plan for conquering streaming music

fortune.com - The revamped Tidal app was unveiled Monday

Rapper and entertainment mogul Jay-Z reintroduced his streaming music service Tidal to the world Monday, which has the support of top-level artists from Beyonce to Daft Punk. The idea behind the platform, according to executives, is to tip the music business’ scales in favor of artists, who will have a stake in the company.

But Tidal isn’t an entirely new product: It was originally run by Swedish company Asprio, which Jay-Z quietly bought earlier this year for $56 million.

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