nytimes.com - ClassPass — the two-year-old service that for $99 a month grants members access to a slew of boutique fitness studios — is wildly popular, with class reservations booked in New York City increasing threefold in the last six months.
The service, now in 33 cities including Los Angeles and London, has democratized boutique fitness and has rabid fans among those with flexible schedules and a willingness to try new studios. But in New York, where ClassPass first began and is now deeply entrenched in fitness culture, the workout-obsessed say the service is becoming a victim of its success.
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